Office Speak: “laser-focused”

Where to start on this one? Perhaps context is the thing that’s required and perhaps an (fictitious?) example will start to give that context:

“As a team we are laser-focused on resolving your issue with our service.”

or:

“As an organisation we are laser-focused on delivering to the strategy that we outlined.”

The basic idea being portrayed is that a person or organisation is “focusing” their attention/talent/energy/etc. on a particular issue. The use of the world “laser” is meant to portray a number of sentiments like high-energy, straight, bright, intense and pointed.

If you search for the term laser focused you’ll see that most of the results are focused on maintaining attention:

  • 13 Ways to Develop Laser-Like Focus
  • How to Stay Laser-Focused on Your Goals
  • 3 Strategies That’ll Help You Laser-Focus on (Almost) Anything at Work
  • Why Laser Focus Leads to Success

Focus is clearly a common problem for which we all need 13 ways, 3 strategies, 7 tips and 4 daily rituals 😏, but I’m in danger of loosing focus, so must continue.

As a sentiment statement I kind of understand it, but I have a problem with the metaphor being portrayed – a pinpoint-narrow focus rarely solved anything

The reality is, if you are going to solve an issue it’s rare that a narrow focus is going to get you to an answer. Good answers tend to come from an open attitude. If you are trying to find something in a darkened room it’s more productive to fill the whole room with a small amount of light than to have a very bright light on a small dot.

Focus is what’s required to get anything done, the bit I struggle with is the laser-like-ness of the word picture.

I’ll leave you with a bit of a technical question: can you focus a laser?

Header Image: Today’s image at the top of this post is from the approach to Rossett Pike looking along the Mickleden and Great Langdale Valleys, with the Pike of Stickle to the left of the image.

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