Over recent years organisations have been defining their medium-term and long-term planning with a target for delivery of the year 2020.
- DHL – Strategy 2020: Focus.Connect.Grow.
- NHS Blood and Transplant Service – Taking Organ Transplantation to 2020
- University of Nottingham – Global Strategy 2020
- European Commission – Europe 2020 strategy
- The British Library – 2020 Vision
Some of these go back 10 years, others are more recent. The master of the 2020 target has to be Elon Musk who has made numerous promises along the lines of “by 2020” over the years.
Decade years – 20, 30, 40, 50 – sound significant to us. They remind us that we are passing a milestone from the 20-10s to the 20-20s. There’s little point, in most contexts, to plan out 50 or even 25 years, but 10 years hence sounds like a period of time we can imagine and “long-term”.
Also 2020 has a particular resonance because of the link with eyesight testing and 20/20 being the definition of perfect eyesight. It’s interesting to see how many of the descriptions of 2020 strategies have included a play on this – “2020 vision”, “2020 in focus”, etc.
(It’s worth noting here that 20/20 doesn’t actually represent perfect eyesight, and is an American standard, in Europe optometrists use the 6/6 standard, but even in the UK that doesn’t have the same resonance in the public mindset 😊.)
For those of you only just getting used to it being 2019 already it’s probably not helpful of me to point out that 2020 is only 11.5 months away which doesn’t leave you much time to get your 2020 strategy implemented.
What are you planning for?
This is where I’m intrigued, now that 2020 is so close, where are you going to pitch your long and medium-term strategy now? Are you going to go large and aim for 2030, which seems like it’s a long, long way away. The year 2025 is a disappointing compromise even if it is the year has Elon Musk picked for humans on Mars (though they would have to leave in 2024 to get there in time). There doesn’t appear to be any benchmark year in this race. The year 2020 has been such a magnet for this kind of target that anything else beyond it feels like a pale imitation. What are you planning?
Header image: Today’s header image is of Formby Beach on an amazingly sunny and calm Christmas Eve 2018.