There’s a bias known as The Law of Instrument which is characterised by the common phrase “To the man with a hammer, everything looks like a nail.” In other words; people’s thinking is constrained by the tools that they have available, and are used to using.
I’ve been involved in several large transformations through my career and in each one the most difficult part has been getting the people to change. I’m not just talking here about coping with things moving around on a screen; I’m talking about the way the people think about and process their work.
One of my projects was to move an organisation away from Lotus Notes and into the Microsoft Office 365 ecosystem. At one level it’s just one email system to another one. The impact shouldn’t be too big, should it? What we discovered though, was that people had become used to thinking Lotus Notes, they knew how to use it to get things done; they knew the foibles and the work arounds. When they moved to Outlook and SharePoint they no longer knew how to do those things, but more than that, when they were told how to do it, what they were being told didn’t make any sense. They overlooked the limitations of Lotus Notes because they’d largely worked around them, the limitations of Outlook were before them every day. They would think A>B>C not X>Y>Z.
Paradigm shift: a fundamental change in approach or underlying assumptions.
We were asking people to shift from one model to a completely different one; from one paradigm to another, a paradigm that had been defined by the way that their current tool worked.
Imagine that you’ve carried the same Swiss-army knife for the last 15 years, you know instinctively the order of the blades; pulling out the tweezers is second nature to you. Then one birthday you are given a new Swiss-army knife but somewhere in the last 5 years they’ve decided to change the design. Your intuitive response has been broken, what was once second-nature requires you to look down and to think.
In my current project we were bringing together people who had worked on several different tools to use a standard set of tools. The standard set of tools do everything that the teams needed to do their job, after several years I’m quite sure of that. However, that’s not how the people changing saw it, they wanted everything to work like-for-like; not just like-for-like capabilities, they wanted like-for-like functions with like-for-like options with like-for-like methods. In some places the functions of a couple of tools were replaced by a single tool but people still expected to use a couple of tools because that’s how the tools used to be.
My current organisation is the result of several mergers; I can reliably tell the heritage of the people I talk to by the way they describe tools working. New managers join the organisation from other places and on of the first thing they want to do is rubbish the existing tools insisting that they are replaced with the tools that they had in their last organisation.
While most of these examples are trivial this type of thinking goes deep; often the constraints are profound. I’ve known people who can only imagine data analysis in Excel. We have all sorts of ways of interacting with technology yet most of what we do still involves a keyboard. The most common interaction with a GenAI platform is to search for something because a prompt looks a lot like a search window. When we do see someone do something with GenA like creating a picture in the style of a famous artist, we too use GenAI to create a picture in the style of the same artist.
When you know how someone’s thinking is likely to be constrained, including our own, it can make it a whole load easier to help them understand what might be outside their current inward limitations.
Header Image: This was from a recent visit to a cafe above Ambleside, one that’s still awaiting a Graham’s Guide.

