Facebook is free.
Twitter is free.
Instagram is free.
Google is free.
WhatsApp is free.
Skype is free (for most of us)
Yet, when they don’t do what we expect them to do we complain bitterly, it’s as if they were part of our monthly utility bill.
Why do we do that?
I think that there are several reasons.
- We are invested in them – Even though we haven’t paid cash for these services we have invested in them. We’ve invested our time and energy into the content that we’ve placed on them. We’ve invested time in understanding how to use them. We’ve changed our life to fit them in. That investment gives us a right to complain when things go wrong.
- They are charging us – There is a charge for each of these services and the charge is attention. Most of these services are subsidised by advertising which takes our attention. However good you think you are at ignoring these adverts you are kidding yourself if you think that they aren’t taking some of your time away. If you could put a value on that time what would it be? We secretly know we are being charged and that gives us a right to complain when things go wrong.
- They are selling you – As well as charging your attention these services are also selling your information to someone. We make a contract with them that enables them to do this on the understanding that the service stays free. We know they are selling us and that gives us the right to complain when things go wrong.
- Entitlement – The cost of something rarely defines our feeling of entitlement to it. When someone promises to do something for you, even if it’s for free, we get upset when they don’t deliver. These free applications have promised to do something for us and now they aren’t. If you are entitled to something you have a right to complain when things go wrong.
I’m pretty sure that there are more reasons, but I think those are the main ones.
I apologise if this free service didn’t live up to your expectations, please feel free to complain. Please be assured that reason 2 does not apply to this blog; I don’t think reason 3 applies to this blog, I don’t sell your information to anyone, but I can’t be sure that others in the supply chain don’t; I’d be amazed if reasons 1 and 4 applied to your use of this blog :-).