Today's interesting customer experience – the challenge is integrated experiences

I’m expecting a delivery today – it’s the delivery of a new mobile phone.

The delivery company has sent me an email to tell  me that they have sent me a text message stating the one hour slot when my new mobile phone will be delivered.

Unfortunately the mobile phone company have already processed the change and have disconnected my current SIM card.

The delivery company’s web site allows me to track the order, but does not tell me when they are planning on making the delivery.

Each of the components of this process have done what they were asked to do. Where this process has become broken is integration. It’s integration where most experiences break.

In technology we have a complexity problem. While the devices that we use may be getting simpler to use, we are using more of them and the integration between them is driving up the complexity. Some people think that the complexity is so severe that we are heading for a technology crash, maybe, I’m not sure. What do you think?

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