One of the regular themes on this blog is Information Addiction and our ever present need to be connected.
There’s more evidence this week about just how connected we are, this time focussed on Facebook mobile usage and a report from IDC:
Depending on your perspective, many of the results are either depressing or confirm what you knew all along. For example, it seems that 79% of smartphone users reach for their devices within 15 minutes of waking up. A clear majority — 62% — don’t even wait 15 minutes, and grab their phones immediately. (Among 18-24 year olds, the numbers rise to 89% and 74%.)
That’s right, people can’t even wait to go through their morning routine before diving in – wake-up and connect. But it’s not just about the speed of connection, it’s also about the frequency of connection, the average is 14 times a day rising to nearly 18 times a day at the weekend just for Facebook.
According to the report, the average daily time on Facebook on a smartphone is 32 min 51 sec, the total daily time communicating on a smartphone is 131 min 43 sec. That’s right, over 2 hours every day on a smartphone.
Smartphones are powerful tools that are changing the way that we interact. What concerns me is that I don’t think most people recognise it. The smartphone is only just the start of it, watch the Google Glass backlash build even before the product has been released.