Facebook – Reducing the Noise and Losing the Interest

As part of my return to online life after my decontamination over the holidays I went through my Facebook wall and marked anything and everyone I wasn’t really interested in and clicked: “Hide all posts by…”

This had the effect of significantly reducing the number of updates on my wall. It also had a more significant impact – it removed much of the interest too.

I’m not talking about real interest.

I’m talking about the interest I give to all of those times I’ve found myself looking at photos of someone I vaguely know with their dog, cat, budgie, etc.

I’m talking about the interest I give to all of those petty conversations between people who should really be excluded from using a keyboard by virtue of the way in which they waste everyone else’s time.

I’m talking about all of the interest I show to status update messages from the applications that people are using because they don’t have anything better to do.

In short – I lost interest because I significantly reduced the “variable interval reinforcement schedule” of Facebook.

Try it someday you might actually enjoy it.

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