Concept of the Day: Cultural Plasticity

I’m not sure whether this counts as a real fully fledged concept, or just an idea, or actually even whether there is a difference.

The idea comes from Jonah Lehrer over on The Frontal Cortext blog where he reflects on the diversity of music that we enjoy (his pretext is the events at the MTV awards with Kanye West and Taylor Swift).

It got me thinking, in what other ways are we culturally plastic:

• Food: The range of food available in the UK is incredible. Foods from every country in the world and even fusions of different food types. We skip between them without really thinking about it, something that my grandparents would never have done.
• Video/Television/Films: I know a few people who will only go to the movies to see a certain type of film, but there aren’t many of them. And the range of film genre is increasing all of the time.
• Reading: Looking at the book shelf beside me there is a huge variety of material. There’s no Mills and Boon, but apart from that there is practically every other type of writing.

So what impact does this plasticity have on the world of work?

Teams that accept diversity work better and produce stronger results. As people become more tolerant of, and learn to enjoy cultural differences hopefully this will be reflected in teams. This will be especially true for international teams which will become more prevalent as technology enables it.

I suspect, to, that people we start to choose the places where they work on the basis of the diversity of the culture. Places with a monolithic culture we be regarded  as stale and dull. Skilful business managers will be able to create diverse cultures that are highly productive.