I am sat at home and the TV is showing a programme that I like, but I’ve seen it before. I’m also engaged in general chit-chat with my wife. I occasionally look down at my phone as various notifications pop-up. Then my watch vibrates and tells me that it’s time to stand up. I am suddenly conscious that my wife is looking at me expecting a response. I know where the conversation was going, but somewhere in my automated switching between stimuli I’ve lost the thread and it’s floating away. This is where I have a choice, I can try to style my way out of the situation and hope that a chuckle and a smile is enough to get things going forward in the hope that the thread will return, or I can own up to being distracted again, take the consequences of this revelation, and continue watching the TV, engaging in the chit-chat and flicking through my phone. Another possibility is that I apologise for being a poor husband turn the TV off and put the phone out in the foyer and seek to engage fully in a conversation with my wife.
This is the world that we live in. This is the world of continuous partial attention.
Something interesting pops up on my watch, it’s too long to read on the phone so I pick up my phone to investigate a little further. I see that it’s another report on the latest celebrity news so move on quickly. While I have my phone in my hand, without thinking, I open a social media app, death scroll my way through it. Then switch on to another social media app and do the same. Everyone is a member of at least four social media apps right? I scroll through each one absent-mindedly. Almost automatically I move on to a couple of news apps and get depressed by the world. Finally I take a quit look at the stock market and check who’s up and who’s down, unfortunately for me today is a red day.
This is the world that we live in. This is the world of continuous partial attention.
I am sat on a train trying to write a blog post, this one, I’m making good progress when a chat from a colleague pops onto my screen. While I’m responding to the message I notice the person on the other side of aisle from me. They are a tall athletic looking individual cuddling a tiny white fluff of a dog while, at the same time, running WhatsApp across three different phones. He’s jumping from one to another as we travel, switch-scroll-type-switch. My watch vibrates and it’s a friend asking if I’m available for the usual Wednesday breakfast catch-up. I look back at the blog post and wonder I was up to.
This is the world that we live in. This is the world of continuous partial attention.
You might be reading this and thinking that I’m describing multi-tasking and perhaps you are right, but I like the differentiation of Continuous Partial Attention as something diffeent.
Linda Stone, who first publicized the term, puts it like this:
Continuous partial attention and multi-tasking are two different attention strategies, motivated by different impulses. When we multi-task, we are motivated by a desire to be more productive and more efficient. Each activity has the same priority – we eat lunch AND file papers… At the core of multi-tasking is a desire to be more productive. We multi-task to create more opportunity for ourselves – more time to do more and time to relax more.
In the case of continuous partial attention, we’re motivated by a desire not to miss anything. There’s a kind of vigilance that is not characteristic of multi-tasking. With CPA, we feel most alive when we’re connected, plugged in and in the know. We constantly scan for opportunities – activities or people – in any given moment. With every opportunity we ask, “What can I gain here?”
I spend far more time in Continuous Partial Attention than I do multi-tasking. I’m much more likely to be switching to fulfil my desire to be in the know, on the pulse, all caught up, connected. When I sit on my sofa in an evening with multiple screens, usually at least three, I’m not seeking to achieve something on each one, I’m quietly urging each one to be bring me something interesting.
This isn’t good for us. We aren’t built to process all of the inputs that are being fired at us every day. We are meant for a simpler life.
The Wikipedia article on Continuous Partial Attention highlights some of the areas where this behaviour is probably not good for us. I don’t have the attention cycles available to go and check, so I’ll let you link over there and see whether it makes sense. If nly half of what is written there is true we have a lot to be worried about.
Header Image: This is the view along the length of Thirlmere whilst descending Steel Fell after a day of two halves weather wise.




