Co-location – the Super Food of Collaboration

In the western world we have a huge choice of foods that we can eat. We know which ones are good for us, and which ones aren’t, yet many of us are overweight, getting fatter and suffering from the health consequences of poor dietary choices.

The obesity problem is worse in areas of low income – why? One of the  main reasons is that good, healthy food is expensive and for the most part cheap food is unhealthy. This cheap food is normally processed, has travelled a long way from areas of low cost production and is purchased on a whim without the burden of preparation. It makes us feel good because it’s full of sugars and fats that our addicted brains crave but it doesn’t provide a healthy nutritional diet.

Teleconferences are the fast-food of collaboration. We set them up without consideration because they are cheap and immediately accessible. They allow us to use resources from wherever they are in the planet without consideration for those resources and, sometimes, with little consideration for the quality of those resources. They help us to believe that we are collaborating, which we are, but only in the same way as a fast-food burger is food.

Co-located collaboration is different, like organic wholefood it’s more expensive but it’s significantly better for us. The extra expense makes us respect it more so we make sure that we get all of the value out of it that we can. Organic wholefood requires extra preparation to get the right ingredients together but the results are amazing and the same is true for co-located collaboration. Co-located collaboration feeds all of our collaboration dietary needs in a way that the fast-food teleconferences never can, we never really get to know people on teleconferences, they’re just voices. There is marked difference in the level of collaboration that we achieve with people that we have physically met compared to those we haven’t. The most healthy collaboration is achieved when we are co-located with people we know well, this is the super-food of collaboration.

The occasional fast-food teleconference collaboration isn’t going to kills us, but it’s not healthy to live on it.

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