According to data from nielsen the most popular smartphone application in the US in 2016 was Facebook, but that’s not the only Facebook asset in the top 10 – Messenger is #2 and Instagram is #8.
The Facebook number is impressive at over 146 million average unique users per month. The US population now stands at around 324 million which means that over 45% of the US population uses Facebook on a smartphone every month.
The other dominant force on the list is Google who take places #3 to #7 with YouTube at the top of the list at over 113 million average unique users.
The two remaining spots on the list go to Apple and Amazon.
The Amazon app is also the fastest growing application in percentage terms with Google Search and Google Play in the slower growth lane: