YouGov Profiler

I spent some time yesterday playing with the YouGov Profiler which is a tool from the polling organisation that makes a set of demographic information available.

It’s more fun than serious research, but it’s compelling all the same.

A colleague pointed out to me that he, as a Bob Dylan fan,  was a lot younger than the 60+ demographic, and isn’t from the West Country. I’m not sure I can see him eating Dorset Blue Vinney Cheese either, but that’s part of the fun of demographics.

YouGov ProfilerWhen I see tools like this I like to remind myself that it used to take weeks to process data like this in its raw form without anything like as nice a presentation.

It’s also a reminder that information is no longer power, because information is free, it’s relationship that is power.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: