Branding Colours – on the Web

I love inforgraphiics.The people over at colourlovers.com have done an assessment of the most powerful colours in the world, including the colours of the most powerful web presences. It’s really interesting to see the influence of reds and blues but also the power of multi-coloured approaches that focus on the primary colours (below). If you are thinking of launching a social networking site though, you need to make sure that your icon uses blue.

It’s also interesting to see how different this is to the spread of colour for corporate America overall.