Some wisdom from Seth Godin today:
Play a new game, not the older game but faster.
I work alongside IT organisations who are often so focussed on getting “more for less” they completely miss the game that is changing around them.
So often the question is focussed on upgrading rather than transitioning – “if I upgrade the corporate email system will it be cheaper” rather than “what opportunities do we have for delivering communications in a better way”. People don’t want corporate email they want communication, and while they are all looking at the corporate email system this thing called social networking comes up behind them and changes the game.