Even more on Device Form Factor v Cars Form Factor

My friend Ian over at seventec sent me an email complaining that in my article Form Factor Psychology v Car Psychology stated:

• Some people will use a big desktop with a big screen, because some people drive a Range Rover.

His complaint was that he drives a Range Rover, but doesn’t own a desktop.

Now let me make myself clear here. I was drawing the parallel between the car industry and the IT industry as a whole rather than being specific. I definitely wasn’t saying that every Range Rover driver should have a big desktop although it has to be said that Ian hardly has the smallest lightest laptop on the planet .

Having said that though, the broader personal characteristics that our choice of car represent may well be the same as the ones we use to make a choice in our IT. I looks like Steve thinks so, and I’ve made comment about myself also.