
Mary Jo Foley has been commenting on Microsoft’s OneCare (A1) initiative and stating:
What do you think? Will Windows users — consumer and/or corporate — flock to Windows OneCare? Or will Microsoft have to go back to the drawing board, as it did with Hailstorm, to find a more palatable way to sell subscription services to its users?
I’m not actually going to seek to answer that question here, but I am intrigued by our view on these things. Many people seem to be inferring that because Microsoft have created the problem perhaps they should fix it for free. While out walking this lunchtime the madness of this situation occurred to me.
Those of us who drive cars expect to have to service it, some of us can service a car on our own, but the number of us capable of doing that is reducing all of the time. Most of us take our car into a garage, in doing so we have a choice. We can go to the manufacturers dealer or we can go to an independent garage. In car servicing we expect two things, we expect the mechanic to look after our car and try to ensure that it isn’t going to break down in the near future; we also expect the mechanic to undertake any safety work on the vehicle. Just because Ford have made a car with tyres that wear-out doesn’t mean that we expect Ford to come and replace them for free every six months. If we don’t change the tyres you can be fairly sure that we will have a crash at some time in the future. For me security software on PC’s (anti-virus, firewall, ad-ware, etc.) are just another mechanism of delivering safety servicing. Some people will choose to do the safety servicing themselves, some will choose an independent garage, others will choose the manufacturers dealer.
Carrying this metaphor forward. We all know that an independent garage will give us a cheaper service than the manufacturers dealer. Yet, millions of cars are serviced at manufacturers dealers every year. Why? Well some of it has got to do with warranty. Some of it has got to do with bulk deals. Some of it has got to do with the ‘peace of mind’ that a manufacturers dealer can provide. In offering security servicing, perhaps Microsoft could learn a lesson or two here.
While I’m on a role, lets push it a bit further. In the UK you have to submit your car to an annual test (MOT) for safety. Other countries have a similar thing. Cars also get tested before they are allowed out onto the road. Don’t you think it’s about time we did a similar thing for the IT industry. “Your IT equipment can stay on the network for another 12 months as long as it has got to this standard of safety”
And then finally. There is a roundabout near me called Ladyewell Roundabout. There is something wrong with the way that the road is built there. I don’t know what it is because I’ve never been caught, but most days someone has. In travelling from the motor-way towards the local Asda something makes cars carry straight on straight into a bunch of trees rather than moving further around the roundabout and staying on the road. If the road is the network in our metaphor perhaps we should try and make sure that all of the roads/networks are safe for vehicles/PC’s that adhere to the safety tests.