Enterprise 2.0 = Offensive Title

That's one way of getting across a bridgeAm I the only one that think the title Enterprise 2.0 is offensive. It’s not the “Enterprise” part that I find offensive, it’s the “2.0” part that I find offensive.

Are we really saying that this is only the second major change in the way that we do enterprise.

What about the time before money when everyone used bartering systems? Was the invention of money not worthy of a version number?

What about the time before ubiquitous global travel when enterprise was all done within a local area? Was the invention of transportation no worthy of a version number?

That is why I think we need to be really careful when we attach a “2.0” on the back of something. Enterprise 2.0 isn’t talking about the second generation of Enterprise at all, it’s talking about a new model of Enterprise Web type capabilities. How to confuse people? It also demonstrates a level of arrogance and self importance about the value of IT that troubles me.

I’ll leave you with IM 2.0 . Chat type capabilities are nearly 20 years old and we passed the second generation some time ago – IMHO.

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