e-Society Profiler

via BBC

Apparently I have been classified again. This time my household has been classified dependent upon its access to technology services. Each post-code has then been classified into a set of groups and types all made available via a profiler. My area is apparently F19:

Group F : Instrumental E-users

This Group tends to use electronic technologies for purely instrumental purposes, because they provide a practical method of saving time or money. They have plenty of other leisure activities that they enjoy and tend to be light television watchers. However they find the Internet useful for purchasing on line and they are smart enough to realise that they can drive better deals when purchasing goods and services if they fore-arm themselves with consumer information. Generally they use the net to undertake transactions and manage their personal finances rather than to explore.

This Group contains mostly people in well off, middle class, owner occupied suburbia. Many have children.

Type F19 : On-line apparel purchasers

This Type consists of well educated young professionals, many of them women, who are confident users of electronic technologies and communications. They use the Internet for purchases across a wide range of product categories, but in particular for children’s products and fashion wear. They tend not to use this medium to purchase wines or insurance. Many members of this type look after children at home and do not have access to electronic technologies at work. They are not particularly interested in computer magazines.

I’m not sure that this successfully describes me, but perhaps I’m not typical for my area.

Anyone willing to pay me to do this kind of research it sounds like fun?