Customer Experience Idea

Something occurred to me today. I was completing a registration for Jonathan’s laptop when at the bottom it asked the usual question “we would like to send you promotional…” you know the one.

As I had registered with my true production email account that I want to keep clean and away from junk the answer was a definite ‘no’. But then the thought occurred to me. If there was an option to say “yes, but to a different email account” the answer would have probably been yes. I don’t think I’m unusual running multiple email accounts. I have one where I (hotmail as it happens) where all of the advertising goes. I look through it occasionally, but don’t look in detail because I have another account where I receive emails that are important, personal, etc.. If something is important they get given this email account, if it’s not they get the hotmail one.

The registration number of the laptop is important so they get the ‘important’ email address, the advertising isn’t…

Am I the only one who thinks like this?