Concept of the Day: Norman Doors

A walk up to the door at the gym and pull it open, quite regularly there is someone on the other side of the door looking surprised because they were about to pull the door also. It’s my favourite Norman Door, everything about this door makes you want to pull it from the inside, all the visual cues say pull, but that just leads to frustration because you need to push.

The Norman in question is Don Norman who highlighted this phenomena in his book The Design of Everyday Things. Doors are just one example of things being designed in a way that don’t make sense to the person who uses them.

Once you start looking for these annoyances you see them everywhere.

In our house there are three light switches at the top of the stairs; two of the switches operate lights in the bathroom and one operates the light on the landing. The configuration of these lights confuses all visitors to our house.

This week Instagram added a feature that allows you to zoom into photos, why that was never there before I have no idea? Previously, using two fingers to zoom invariably resulted in you liking a picture.

Microsoft’s new browser in Windows doesn’t have an address bar until you click on where the address bar should be? How am I supposed to know that?

Why does double-clicking on my iPhone headset move to the next song? In what way is that user centred?

One of the reason I gave up on using an Android phone, at the same time as a iPhone was that I couldn’t cope with the hidden aspect of the two different interfaces.

The video below from Vox does a great job of explaining it:

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