‘Cloud’ – A term entering the final days of meaningfulness

I was interested to read some of the mainstream press coverage of Google’s recent GDrive announcement. There were a number of things about this coverage that interested me, but the one that caught my eye the most was the use of the term ‘cloud’.

Jubilee BridgeFrom the BBC:

Cloud services have become hugely popular as people seek to access content from a variety of places and devices.

Dropbox helped popularise the idea of storage in the cloud, but risks being undercut by its rivals

Richard Edwards, principal analyst at research firm Ovum, said that Google was "very late" to the market but that its move could spur others.

"Facebook doesn’t have a cloud service but this may prompt it into an acquisition," he said.

Really? I’m sure that Facebook would regard everything they do as ‘cloud’. Pick any definition you like and I’m reasonably sure that Facebook would fit. (I’m also quite prepared for this to be a misquote)

In my experience most terms loose most of their meaning when they become popularised. It’s the principle of entropy again. When something is new it has very little that describes it so a new set of definitions are created. In the creation process the terms come to have form and meaning as they are honed and understood by those in the initial phases of the new thing. As the terms is used by more and more people it’s clarity dissipates much like heat.

Cloud is the term we’ve got and it’s the term that will carry on being used, but it’s meaning will be dissipated. Perhaps we’ll eventually get to replace it with the more meaningful term – utility.

Conversation, Connection, Communication, Rudeness, Isolation, Etiquette and Technology

This is probably more than one post, but all of the thoughts came at the same time and they kind of fit together so here they are as a single stream:

I have a rule, if I’m in a conversation with someone and they start to look at their mobile device or laptop I stop talking. I used to just sit there until the person came back, but after a couple of occasions where I’ve sat for a few minutes waiting for the person to come back I’ve modified my behaviour and I now leave. I give them a little while to come back, but if they have clearly left the conversation I will leave too.

Castle Stalker BayPreviously I’ve written about being In the same room, but not together when observing the interactions in my own family. At this year’s TED Sherry Turkle gave a talk on Connected, but alone? She has some very interesting, and worrying, things to say about our relationship with our devices:

Our little devices are so psychologically powerful that they don’t only change what we do, they change who we are.

She makes a much better job than I did of explaining the worry that I was expressing in my post Post 1000: Thinking about thinking, the brain and information addiction.

She goes on to say when talking about the way that we flit between being present and being somewhere else:

Across the generations I see that people can’t get enough of each other if, and only if, they can have each other at a distance in amounts they can control. I call it the goldilocks effect – not too close, not too far, just right.

In other words – we are desperate to connect but we want to do it on our own terms and in a way that provides immediate gratification.

Sherry Turkle: Connected, but alone?

If you watch the recent Project Glass video posted by Google you’ll notice many of these same characteristics in the interactions that they envisage. Notice how long it is before the person wearing the glasses interacts with a real person and how many opportunities he had to interact that were replaced by technology.

Project Glass: One day…

In a report from August 2011 Ofcom highlighted our changing attitude towards technology and, in particular smartphones:

    • The majority of smartphone users (81%) have their mobile switched on all of the time, even when they are in bed.
    • Teens, in particular, are likely to have high levels of addiction to their smartphones, with 60% rating their level of ‘addiction’ to their phone at seven or higher. Teen girls are more addicted to their phones than boys.
    • There are indications that smartphones are encroaching upon ‘traditional’ social interaction, with 51% saying that they ever use their phone while socialising with others and 23% using their smartphone during a meal with others. Twenty-two per cent of smartphone users even claim to use it in the bathroom/toilet.

I wasn’t sure about the statistic on usage in the toilet until the other day when I went into a toilet and noticed the gentleman (teenager) at the latrine next to me had one hand dealing with normal latrine activity while texting/tweeting with the other.

In a recent InformationWeek article Cindy Waxer describes 6 Ways To Beat IT Career Burnout and what’s #6:

6. Take a week off. Seriously.

"By off, I mean off," says Russell. No smartphone, no email, no telephone calls.

It’s been interesting over the last couple of week talking to colleagues returning from an Easter holiday break. Some of them have said something along the lines of "it was great i completely got away from it all" while others have said "I stayed on top of my email while I was away so the return was much easier". To the second set of individuals I’d like to ask the question – "what was the person you went on holiday with doing while you were staying on top?"

Most of my posts have a conclusion on them, but I’m struggling to work out what it should be on this post. We need to start to understand where we are letting the technology take us to, but what does that mean? We need to work out what our relationships are going to look like in the future, but how do we do that? We need to understand what the new etiquette is going to be, but how? I think, though, I’ll finish off with Sherry’s words "it’s time to talk".

"Let us make a special effort to stop communicating with each other, so we can have some conversation." Mark Twain

PowerPoint, the Bullet Points and the Story

Does the bullet point enhance the story, or destroy the story – the choice is yours.

Many things are best communicated through humour and Rowan Manahan has a great way of communicating the absurdity of much of what I see every day.

Rowan Manahan at Ignite #6

I’m not one of those PowerPoint bashers who blame the tool for the things that people create with it. People need much more help than they currently get with presentation skills. In the hands of a good presenter the tool can make the experience wonderful. I sat in a breakfast session on Saturday morning where a friend amazed us with an overview of the sun. It might not sound like the most exciting subject, but believe me, we were all transfixed. The experience simply wouldn’t have been the same without the wonderful videos and picture, there wasn’t a bullet point in sight. The point that people miss time and time again was that the presentation was complementary to the story, enhancing our experience.

(I suspect my friend wasn’t using PowerPoint, but using Keynote instead, the point still applies though. I’ve seen some pretty dreadful Keynote presentation too)

Teenagers still prefer face-to-face

In an age of highly connected teenagers you’d think, according to the popular stereotype, that young people were living their lives as bedroom recluses unable to be parted from Facebook.

GraffitiA recent study by Ericsson ConsumerLab of US teenagers paints a different story:

In an era of online social networking, it may come as a surprise that teenagers’ preferred form of communication doesn’t rely on technology. Asked what form of communication they would miss most if it were taken away, the vast majority of respondents replied “face-to-face.” Less than half as many said they would miss texting the most, putting it in second place. Meanwhile, Facebook use came in as only the fourth most popular, after talking on the mobile phone.

Graphically it’s quite stark:

image

The report goes on to say that although teenagers have a huge array of communications available to them they see them as tools to create real-life interactions. I quite liked the diagram of how Ericcson envisaged how these tools fit into the Teenage Dating Timeline:

image

Speaking as a father of a couple of UK teenagers it correlates quite closely with the way that I see interactions happening around here.

A fuller summary of the report is here.

Targeting Communications

We have so many choices for communication that it’s easy for us to communicate in the wrong way, in the wrong place, at the wrong time.

Strange GrafitiI doubt I’m unique in the variety of places that I interact. When I write something I try to think about the different groups that I’m wanting to communicate with and to hone my message to fit that group.

At a high level the groups fit a bit like this:

  • Twitter: This is quite a broad constituency, but it’s mainly the people that I work with. I tend not to write about personal things because of this. I do send updates about my blog to twitter, but they generally fit with that constituency as well. Twitter is my primary update location, if I’m going to update my status anywhere it will be on twitter. I have been trying to tone down the volume a bit recently.
  • Linkedin: Although I’m quite active on Linkedin I don’t write very much. I mainly use it to keep in contact with where colleagues and former colleagues are up to. I could send automatic updates from twitter and other places here, but I don’t.
  • Facebook: Nearly all of my interactions on Facebook are personal ones. There are some colleagues who I have as friends but mostly my interactions are with people outside work. As well as updating and commenting I’m also likely to use Facebook for instant messaging and messaging communications with those who I know use Facebook. I also send my twitter updates to Facebook.
  • Google+: Well, next too nothing really, I feel like I’m still keeping a watching brief. I sometimes post a link to my blog. Most of the people in my circles are work people. Google+ has not really taken off with my outside work friends.
  • Email: I use email all day every day but try to keep the communications as tightly targeted as possible. Most of the time I avoid reply-to-all, but occasionally get caught out, and try to reduce the distribution list rather than grow it.
  • Blogs: I run two blogs because I write about different things. This one is mostly about things that I’m thinking about from day to day, I’m not very targeted in what I write, but people seem to accept that. The blessings blog is about, well, blessings. A few people read avidly, but most people find information via search (>65% of my visitors are new each month).
  • Skype: Skype plays a minor part on my communication regime. It’s sometimes get used for instant messaging communications and sometimes for video interactions with the family.

I think that’s most of it, but if you want to know more my about.me is a reasonable place to keep up to speed with what I’m contributing to.

I wondered whether other saw things in a similar way so I’ve talked to a number of people and many of them seem to be seeing themselves having similar persona to these.

With these broad collections in mind I’ll target different places based on what it is I am writing.

I also make assessments on the length of what it is I am going to write. This isn’t very elaborate, most of the time it’s a simple question – short or long? If it’s short I’ll try and constrain it down to the 140 characters of twitter, if it’s long it goes here on this blog. That is, unless it’s really one-to-one communication and that’s what I use email for, still. I don’t see that we have a suitable alternative to email for this type of communication just yet.

Communication is such an important thing that we do I think it’s vitally important that we do our best to communicate in the best possible way.

I seem to have written a lot about communications recently:

Weird English #3

I live near to a place called Fernyhalgh Lane and after more than 25 years I am still none the wiser as to the correct pronunciation for it. Even people who have been born in the vicinity pronounce it differently. One thing is certain though halgh is not pronounced halgh. This got me thinking about all of the other places that are pronounced in a different way to the way that they are spelled.

Haighton PathA few years ago we went on holiday to the North East of England and stayed near to Alnwick which is pronounced without the l and without the w. I’ve listened to countless America tourists struggle with the word Worcester. Then there’s Magdalene College at Cambridge University which is pronounced Maudlyn.

So I wondered how many places and things there were that required some level of local knowledge to aid you in the correct pronunciation. After a little bit of searching I came across what is possibly the longest Wikipedia entry I have ever seen:

List of names in English with counterintuitive pronunciations

How does anyone stand a chance of getting it right?

Email is broken (and my embarrassment)

I thought I would connect together two things that are in the news this week:

I’m not going to give much more comment than to point out that if in any other arena 70% of something was clear rubbish (and much of the other 30% was less than valuable) we would be up in arms.

  • If 70% of the music I listened to was hiss – I wouldn’t listen.
  • If 70% of the TV that I watched was white blur – I wouldn’t watch.
  • If 70% of the post coming through my door went straight in the bin – I would ask the post office to stop delivering.
  • If 70% of all of the words in all of the documents I read where rubbish – I’d throw the document back to the author (something I do have to do from time to time).

And that’s not even accounting for all of the inappropriate use of email.

This is the point where I have to admit to a classic email mistake last week which, to a certain extent, just demonstrates the brokenness of email.

We run relaxation days at work where someone comes into the building, takes over a meeting room, and provides massage and other relaxation services. We get invited to these events via email.

For some reason I clicked on reply-to-all rather than just reply.

This resulted in me sending an email to the whole of the building, several hundred people, with the immortal words:

"have you got any slots left for back, neck and shoulder massage?"

You can imagine my embarrassment.

I’m with Thierry, let’s find better ways of communicating.

The Talk Normal Challenge

One of my favourite blogs is Talk Normal.

Jimmy and Grandad got to Tarn HowesI work in a business that has a wonderful ability to use and abuse words. Tim Philips’ work is a wonderful antidote to the rubbish that assaults my ears every day.

He’s recently published a podcast which everyone who works in the IT industry should list to and take stock.

On answering a question about how this has become a problem Tim has this answer:

When the Internet came along there were all these exciting companies, run by people who really had never lived in the real world, but they were presented as the business innovators for the next generation, so we liked to copy them.

He then goes on to link this observation with the rise of email and other IT communication technology to produce the perfect setting for the plague of word abuse to spread.

Perhaps we should also be the ones to take up the challenge to talk normal?

Talk Normal Podcast 1 by Abby Coften

Update:

Episode 2 and Episode 3 are now available also.

Talk Normal Podcast 2 by Abby Coften

Talk Normal Podcast 3 by Abby Coften

Telling Stories

I’ve often thought that schools should spend much more time teaching people to tell stories.

Universities should, in my opinion, have story telling as a basic requirement for all courses.

I sit in so many meetings where someone stands up and talks through a set of slides. I use the word ‘set’ to describe a random collection of information.

The slides themselves aren’t coherent, the order of slides isn’t coherent, in short there is no story.

People connect with story, stories travel and live on beyond the event itself. Tell a story and you’ll be memorable.

One of the best lecturers I ever had at university was my ‘Stress’ tutor. He regularly started lectures with a broken component. He’d then tell the story of how this component got broken. This story would always be told with glint in the eye and an air of mystery.

Our job was to solve the mystery in order to complete the story. He’d then tell us the real end of the story. I still remember one of the stories about a tow bar component that had actually led to someone’s death – that’s nearly 25 years ago.

Crafting Slides

I’ve spent a good deal of my time over the last few days ‘crafting slides’.

This particular activity hasn’t changed a great deal in the last 15 years.

All sorts of progress and development in the collaboration arena has taken place over that time.

So why no change?

Why do we still need to transact over a set of information in a meeting?