Graham Chastney

I’m looking through a document today that is 744 pages long and i know one thing for sure, I’m never going to read this document.

At home I have another book that I am reading, it’s quite a long document. I am definitely going to read this document.

What’s the difference between the two: story.

One is a business document talking about repositories, artefacts, entities, capability and continuum.

The other is a biography of Guinness, that’s right a biography of the Dublin based brew. It’s a story of the founder Arthur Guinness, about his children and their impact on an organisation and the broader Irish society.

I’ll wrestle with one of these documents to get to the valuable lessons that it needs to teach me; the other book will teach me things without me even knowing it.

I was watching Griff Rhys Jones in Hong Kong on ITV’s “Griff’s Greatest Cities” last night (before turning over for “Outnumbered”). He was sitting in a class doing complicated mental maths in the blink of an eye. He was staggered by the speed that these kids could add and subtract complex number strings. What was the secret of their success, it was the teaching method. Their teacher had brought them up to use a special kind of abacus. Over time the teacher had removed the abacus and told the kids to imagine it. When doing their maths the kinds just pictured the abacus and read out the answer that it gave them. He had found a very powerful metaphor and the kids were exploiting it to great effect.

The other night I noticed a book on the bookshelf that I hadn’t read in a long time. It was a set of stories about a bear. This bear has taught me a number of lessons about life. This is a bear who says that he has very little brain, but there is wisdom to be found in his dealings with the other characters.

I spend most of my life simplifying things so that people can comprehend the essence of them and sometimes it’s to help them to subscribe to the vision that is being painted. I try my hardest to find a a story, a biography or a metaphor to communicate. These analogies have two very powerful results, they allow people to comprehend, but they also live on in peoples thoughts, they allow people to explore beyond the simple into the more complex. They can venture to the end of the metaphor, even if it breaks at that point, they’ve learnt something, if it doesn’t they can venture further. It’s a bit like a seed starting to germinate, as the leaves grow skyward, so the roots grow down into the ground.

I have one simple request, lets stop writing 744 page documents of business speak, let’s tell more stories.

I’ve spent this afternoon working in a Caffe and it’s been an incredibly interesting experiment in people observations.

My seat is in the corner of the room so I can see most of what is going on and I’ve been here for a couple of hours so far.

It’s a weekday in one of the UK’s larger cities and it has been busy in here all afternoon. There was a slight lull about 14:00 but other than that every table has had someone sitting at it.

Of the 13 tables I can currently see, four of them are occupied by single people (mine included). Only one of these people is doing anything “social”, everyone else is typing on a keyboard or writing in a report, or something similar. At least four other tables are occupied by groups of people having business meetings; some of them more overt than others.

The first thing I notice about this working environment is how insecure it is.

I know something about this city and something that is going to happen here that is all “hush hush” as the advertising executive said to the sales person he was dealing with. I also know how much it costs to advertise in the sales person’s magazine.

I know when the two people in the table opposite are next going to meet and where.

I haven’t had to do anything special to gain this information, I’ve just sat here and overheard.

The other thing I’ve noticed is how essential the mobile business device has become.

I’m the only person using a fully fledged laptop, everyone else is making arrangements and taking notes on either an iPhone or a BlackBerry. Contacts are being exchange, meeting arranged, even sales figures discussed, all on the small screen.

Another observation is how attentive people are.

I attend lots of business meetings where people look as if they would rather be sat on the toilet. That’s not the case for most of these meetings, people are talking, interacting, negotiating, illustrating, gesticulating even.  They are engaged in their business. It could be that the type of people who come to such a place are the type of people who are naturally engaged, but I suspect it’s more likely that the atmosphere in here is more conducive to debate and discussion.

The final observations is that I haven’t seen a single tie all afternoon.

All of the business is taking place in casual dress, some smarter than others.

One of the most popular blogs on this site is the one on Rich Pictures. I think that pictures are fabulous, so I really liked Dan Roam’s article on ChangeThis called Found In Translation: The Case for Pictures in Business.

In this article Dan tells a simple story about getting directions in Moscow and the four different ways in which he could have been given the directions.

• The Narrative
• The Checklist
• The Map
• The Landmark Sketch

and Dan describes each one of them:

All four of these sets of directions are correct. Following any one of them should in theory get us to the Gagarin Museum in the same amount of time. But here’s my question: I’d like you to look over the four options again, really think about it for a moment, and then ask yourself this: if we actually were in Moscow, which option would you prefer?

The powerful communication methods are the map and the landmark sketch – without a doubt. We all know it’s true, so why do we use so many words in business?

I believe that for practical, business-oriented problem solving—when you and your team need to address something right in front of you right now, the visual options—the map and the landmark sketch are without question the way to go. The fact that we so rarely see these kinds of pictures used in business is why I write my books.

Over the last two days I’ve filled sheet after sheet of flipchart paper with diagrams. We’ve been talking through a solution with a customer, a solution that takes thousands of words to document. The documents don’t communicate, they just document. I had presentation slides and charts, but I knew that they wouldn’t communicate either. Simple blocks and lines on a chart with a commentary – that’s what communicated.

There’s something very powerful about a conversation held over a piece of paper, and I think it’s something intrinsic in who we are, but something that we suppress as adults. My reason for saying this is the difference that I see in the way that children react to paper table-cloths and the reaction of adults. What do children do with paper table-cloths? They write and draw on them, they get creative. What do adults do? They protect them, even though we know that paper table-cloth is going straight in the bin as soon as we have left. Why is that? One of the reasons, I think, is that the children’s  need to be creative is fresh and unimpaired, as adults we’ve come to suppress it so much that we don’t even think about it.

If you haven’t come across ChangeThis before then you really are missing out on a treat. I really like their manifesto.

This is a note to self – use fewer words:

This is also one of my sayings so thought I would share it:

Unfortunately in the job that I do saying these words rarely makes a difference to the outcome – and the effort that I have to put in to help someone with their “lack of planning”.

The thing is, I feel like I know the gentleman in the picture, but can’t place him?